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Lawry’s The Prime Rib: A History of Tradition

By R. H. Duke

Lawry’s The Prime Rib, an international company, has thrived as a family operated restaurant for 63 years.  Second and third generation family members continue the tradition of presenting prime ribs in a silver cart, carved to order and serve tableside.

Available in 4 different size portions, succulent high quality aged prime beef dinners are served with fresh chilled salad tossed tableside, freshly made mashed potatoes and traditional Yorkshire pudding.  Ask for the whipped cream horseradish for that extra zing. Baked potato, creamed corn, creamed spinach, and buttered peas are also available.

This traditional concept has become a dining legend, receiving acclaim from critics around the world.  The menu remains unchanged for 63 year, with the exception of adding a fresh fish selection and a prime rib and lobster entree. The axiom “why change it if it ain’t broke?” applies here.

The service at this stunning art-deco inspired restaurant is outstanding from the moment the valet parks your car, to the gracious hostess who greets and seats you, followed by attentive and caring wait staff attired in crisp “period” uniforms.

As each can claim center stage on their own merits, it’s the combination and interaction of ambiance, cuisine, and service that results in a single outstanding dining experience. The ambiance captivates, the cuisine tantalizes, and the service indulges.

The longevity of this restaurant must be attributed to its’ consistency in every detail aimed to customer satisfaction, factors the founders envisioned to be as important in 2001 as in 1938.  Dedication to excellence is found today in a staff headed by General Manager Ed Lepere, Executive Chef Robert Maley CEC, and Marketing Manager Nancy Marcellus. No detail is left unattended, whether an intimate dinner for 2, or a group function of 25.

For a dining experience that strives toward perfection in a stunning art-deco setting, it’s Lawry’s The Prime Rib. Located at 4043 Howard Hughes Parkway, at East Flamingo Road, 1/2 mile east of the Las Vegas Strip, dinner is served nightly from 5:00 P.M. Reservations suggested. Phone  (702) 893-2223.

R.H. Duke is a former restaurateur and a Las Vegas restaurant critic who says “Fine Dining is one of Life’s Greatest Pleasures!”


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